Digital experience
The Future Cockpit
Designing connected in-car experiences that keep drivers informed and delighted.
Senior Product Designer
RicardoGarcia.
Twenty years designing premium experiences across entertainment, automotive, and retail. I bridge strategy, craft, and technology to build products people love.
Designing for discovery
Featured case study
Netflix Games Discovery
Helping members find their next favorite game at the right moment, with seamless discovery across TV, web, and mobile.
Product strategyUser researchUX & IAUI designPrototypingDesign systems
Games Home / TVDrop hero screenshot here (21:9)
01The problem
Finding the right game should feel effortless.
Members have hundreds of great games to choose from, but too often they do not know where to start. The result is friction at the exact moment that should feel like fun.
- Too many options, no clear starting point
- Hard to know what is new or worth playing
- Personalization feels generic
- No continuity across devices
Members want confidence that they are choosing the right game for their mood, their time, and their skills.
02Information architecture
Organizing everything around discovery.
A structure that surfaces the right content at the right time, from a personalized home to deep genre browsing and search.
Games Home
For YouPersonalized recommendations
Continue PlayingPick up where you left off
New & TrendingFresh releases, rising titles
GenresAction, RPG, puzzle, strategy
CategoriesShort games, story-rich, kid-friendly
My LibraryDownloads, list, achievements
03Key features
Merchandising built for the moment.
Personalized For You
Recommendations tuned to how each member actually plays, not a generic top-ten list.
Dynamic Collections
Curated, editorial themes that highlight what is worth playing right now.
Continue Across Devices
Resume instantly on any screen.
Smart Search & Filters
Find games by mood, genre, and length.
Rich Game Pages
Trailers, screenshots, reviews, and details.
04Projected impact
Designed for engagement and business impact.
+0%increase in game starts
+0%increase in sessions per member
+0%lift in 7-day retention
-0%less time to decide what to play
Projected from usability testing and A/B experiments run over nine weeks.
For You / MobileDrop mobile screenshot here (4:5)
05Cross-device experience
Play anywhere. Continue everywhere.
Discovery does not stop when the screen changes. The experience follows the member seamlessly from the living-room TV to the phone on the train.
Cloud Save
Always in sync, every session.
Seamless Handoff
Pick up exactly where you left off.
Progress Anywhere
One account, all your devices.
Offline Play
Download and play on the go.
Selected work
Two decades across screens and spaces.
From connected cockpits to flagship retail, a body of work spanning digital products and physical experiences.
Spatial design
Tokyo Flagship
A Disneyland flagship store that guides thousands of guests daily.
Design system
Scalable by Design
Building consistent, reusable experiences at scale.
Personalization
The Future of Recommendations
Using AI and personalization to help people find exactly what they want, faster.
PortraitDrop headshot here (4:5)
About
I have spent twenty years designing meaningful experiences across automotive, retail, and digital products. I bridge strategy, design, and technology to create solutions that people genuinely love, and I lead teams to ship them at scale.
2000-2010Transportation Design
2010-2014Retail Experience
2014-2018Digital UX & UI
2018-2022Product Strategy
2022-NowAI & EntertainmentCurrent focus
Product DesignUX / UIDesign SystemsUser ResearchPrototypingDesign Leadership
How I work
A human-centered approach.
01
Understand
Research users, data, and context.
02
Define
Identify problems and opportunities.
03
Ideate
Explore options and solutions.
04
Design
Create, iterate, and refine.
05
Test
Validate with real users.
06
Launch & Learn
Measure impact and improve.